Fiorentina unveiled their kit for the 2019-20 season on the shores of the Hudson River in New York City.
The Viola are currently on their pre-season tour of the United States and were accompanied by new President Rocco Commisso.
His cable company, Mediacom, are the new main sponsors on the shirt in traditional purple colours with a rounded collar.
It is accompanied by black shorts.
Their away kits are plain green and plain red, all provided by Le Coq Sportif.
The team and Commisso then took the ferry and went past the Statue of Liberty.
Presentata la nuova divisa viola
— ACF Fiorentina (@acffiorentina)July 23, 2019