Is conversion rate the ultimate measure of success?



Is conversion rate the ultimate measure of success?

While conversion rate may not be the ultimate measure of success, it is a great tool for tracking performance. But, to calculate your conversion rate, you need to be tracking conversions. As I mentioned earlier, with a little extra effort, you can actually track conversions directly inside of most advertising and analytics platforms.

How to calculate conversion rate?

Calculating conversion is actually fairly easy. All you have to do is divide the number of conversions you get in a given time frame by the total number of people who visited your site or landing page and multiply it by 100%. For example, if your site had 17,492 visitors and 2,305 conversions last month, your conversion rate is 13.18%.

How long does it take to get a good conversion rate?

If you only get a few hundred visits a month, it may take 6 months to really get a feel for your conversion rate. What is a Good Conversion Rate? As you can probably imagine, conversion rates vary considerably depending on your traffic quality, industry, business, what you’re selling and even the specific conversion action you’re tracking.

Which campaign has the best conversion rate?

Although campaign 1 had the best conversion rate, it has a much lower than campaign 4. In fact, while campaign 4 produced the most expensive leads, for every $1.00 you invested in campaign 4, you get $7.52 back. Now which campaign looks like the best investment?