What is Heineken’s relationship with football fans?

"Heineken has enjoyed an unrivalled relationship with football fans through our sponsorship of the UEFA Champions League," said Heineken global sponsorship director, Hans Erik Tuijt.

What is Heineken known for?

HEINEKEN is the world’s most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders.

Who is the Global Sponsorship Director for Heineken?

Hans Erik Tuijt, Global Sponsorship Director, HEINEKEN, said: “Heineken® has enjoyed an unrivalled relationship with football fans through our UEFA Champions League sponsorship.



What is Heineken’s relationship with football fans?

"Heineken has enjoyed an unrivalled relationship with football fans through our sponsorship of the UEFA Champions League," said Heineken global sponsorship director, Hans Erik Tuijt.

What does the new UEFA Euro 2020™ agreement mean for Heineken®?

The brewer’s relationship with UEFA Champions League is already well established, stretching back over 25 years. The new UEFA EURO 2020™ agreement means that Heineken® will be a partner of Europe’s most prestigious club and international football tournaments.

What does the Heineken-UEA deal mean for the beer industry?

The deal means that Heineken will be a partner both of Europe’s most prestigious club competition – the UEFA Champions League – and of one of the world’s most prominent national team tournaments, the UEFA EURO. At the same time, the Dutch brewer has renewed its UEFA Champions League partnership for another three years, from 2021 to 2024.

Will Heineken sponsor the UEFA Champions League again?

Amsterdam, 1st February 2017 – HEINEKEN has announced that it has extended its current agreement with UEFA to sponsor the UEFA Champions League for a further three years.



What is Heineken’s relationship with football fans?

"Heineken has enjoyed an unrivalled relationship with football fans through our sponsorship of the UEFA Champions League," said Heineken global sponsorship director, Hans Erik Tuijt.

What does the Heineken-UEA deal mean for the beer industry?

The deal means that Heineken will be a partner both of Europe’s most prestigious club competition – the UEFA Champions League – and of one of the world’s most prominent national team tournaments, the UEFA EURO. At the same time, the Dutch brewer has renewed its UEFA Champions League partnership for another three years, from 2021 to 2024.

Why is Thierry Henry the Ambassador of Heineken Champions League?

Heineken have also secured the services of Champions League and European Championship winner Thierry Henry as an ambassador for the tournament. The brand see Henry as the ideal public figure to secure their share of an increasingly competitive digital marketplace.

Is Heineken sponsoring the Champions League?

Recently the contract was renewed until 2015, meaning Heineken will be sponsoring the UEFA Champions League for the 2012, 2013 and 2014 seasons. This essay was written by a fellow student. You may use it as a guide or sample for writing your own paper, but remember to cite it correctly.